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Euromonitor: Haier is the No.1 Brand

January 1, 2018 - The world's most authoritative market research institution Euromonitor officially released 2017's global major household appliances brand retail sales data. The data released shows that volume sales of Haier brand major household electrical appliances in 2017 accounted for 10.5% of the global market. These figures place Haier first in the world once again, the company's 9th consecutive top placement since 2009. 

Haier launches premium wine cellars this summer

Haier, the world’s number one Major Appliances Brand for five years running*, is expanding its range of freestanding wine cellars with the launch of two new premium models. The WS92GDBI and WS151GDBI have an elegant design to suit stylish, modern kitchens and use the latest innovative technology from Haier to store any kind of wine in its optimum conditions.


Qingdao Haier Co., Ltd. (SHA: 600690; “Qingdao Haier”), a Shanghai stock exchange listed company that is 41% owned by Haier Group (“Haier”) and General Electric Company (NYSE: GE; “GE”) just announced the signing of closing documents for Qingdao Haier’s acquisition of GE Appliances from General Electric. This marks the beginning of GE Appliances as it officially becomes part of Qingdao Haier.

Haier Expands Range of ‘Easy Access’ Double Freezer Drawer Refrigerators

Haier, the world’s number one Major Appliances Brand*, has expanded its popular range of double freezer drawer fridge-freezers with a new collection of Combi and French door models at the IFA 2016. Combining sleek design with the latest advancements in keeping food fresh, the new range features Haier’s easy to pull double freezer drawers which help users optimise storage, increase energy savings and facilitate convenient access. Integrated in Haier’s 3DS60, 3DS70, 4DS70, 4DS83, 4DS100 models (in 60cm, 70cm, 83cm and 1m), this distinguishes the company as the only brand with the widest range of double freezer drawer refridgerators. In line with Haier’s ‘Zero Distance with the Customer’ campaign, this range expansion with the intuitive double freezer drawers demonstrates Haier’s ability to develop high quality innovations that are adapted to the changing needs of families in order to help them organise and maximise storage space conveniently.

Haier introduces Fresher Techs®: a Revolutionary Approach to Freshness

At the IFA tradeshow, Haier, the world’s number one Major Appliances Brand*, unveils a series of cutting edge technologies which respond directly to the rising consumer demand for fresher food with extended shelf-life to meet the daily lifestyle needs of families. Haier Fresher Techs® consists of a revolutionary set of cooling technologies designed to achieve ultimate food freshness based on flavour, nutritional quality and preservation. Fresher Techs®: an array of innovative technologies exclusive to Haier

Haier accelerates its offensive in Europe with ‘Zero Distance’ Strategy

One year after the arrival of Yannick Fierling as head of European operations, the world’s number one major appliances brand has recorded 25% growth in Europe in the first half of 2016, reaffirming its position as a market-leading firm.

Haier named the world’s number 1 Brand in Global Ranking of Connected Air Conditioners

Haier, the world’s number one of major appliances brand*, has gained a new position as a global number 1 brand in the connected air conditioning market (including smart air conditioners), following a Euromonitor survey. Its market share in this category is 23.6% in terms of volume sales in 2016.

Haier acquires Labtech business

UK: Chinese manufacturer Haier Biomedical has acquired the UK cold chain business of Sussex-based Labtech International...

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Haier : #1 Major Appliance Brand in the WORLD

Haier Tops Euromonitor's Major Appliances Global Brand Rankings for Seventh Consecutive Year...

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BIG TEAM: International Excellence Team Award

Haiers AC Project team won the “International Excellent Team Competition” at the World Conference on Quality and Improvement...

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BIG PRODUCT: FlexFit - Mix and Match

Contractors have an unprecedented level of freedom with FlexFit Systems - for optimal ductless pairings between indoor and outdoor units...

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China E-Brand Expo 2015 in Moscow

Haier’s Air Cube was rated as a “Top 10 Star Product” in Russia...

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Advertising Excellence Award 2015

Haier FlexFit series ad won the US "Advertising Excellence Award 2015" ...

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BIG NEWS: Corporation with PIK

PIK – Russia’s third largest property developer –and Haier AC achieved a cross-border cooperation !

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Haier - The Only Appliance Enterprise Successfully Authorized by Apple's MFi Program
LAS VEGAS, Jan. 8, 2014 /PRNewswire/ -- The four-day International Consumer Electronics Show (CES) kicked off in Las Vegas on January 7, with new high-tech products and technologies that attracted the interest and attention of the users from around the world. Haier smart appliances came in to focus in this exhibition for becoming the only appliance enterprise that passed Apple's official MFi authorization and certification tests globally. It is reported that Haier is the first appliance enterprise that is authorized and certified by the MFi program and Haier's Tianzun air conditioner is the first appliance to be labeled with Apple MFi official certification logo.

Haier’s Lesson for China
Chinese brand Haier went from a disastrous inefficient brand to the world’s biggest household appliances manufacturer thanks to its CEO, Zhang Ruimin, innovative entrepreneurial thinking. The ideal scenario for China would be that many local brands could achieve Haier’s reputation and capacity for innovation. And thus they’d become Ambassadors of a new made in China, most sophisticated and exclusive. A substantial consolidation of domestic demand and the development of a new industrial structure may be paving the way for this dramatic transition to happen.

Haier unveils stylishly slim TV line-up with more than 20 TVs across 5 Series

Haier, the world’s number one Major Appliances brand for the last five consecutive years*, has unveiled more than 20 new TV models at CES 2014 in Las Vegas. Haier’s 2014 launches include three lines of Ultra HD 4K TVs and a range of Android TVs. The new products are all boosted by stunning design features and boast an ultra-slim frame for a more immersive experience.

CES 2014: Discover cutting-edge future TV technology designed by Haier!
Haier, the world’s number one Major Appliances brand for the last five consecutive years* and eighth most innovative company**, is showcasing its ambitious approach to innovation at CES 2014. Step into the future of consumer electronics as Haier unveils products of the future at its brown goods stand.

Fast Company Names Haier Among World's Most Innovative Companies
QINGDAO, China, Feb. 10, 2014 /PRNewswire/ -- Haier, the world's leading home appliance provider, has been recognized by Fast Company as one of world's most innovative companies, and one of China's ten leading innovative companies. In its recently published 2014 rankings, which track leadership in innovation, Fast Company highlighted Haier's "bold approach to innovating" through allowing employees to self-organize.

Haier Ranked the Number 1 Global Major Appliances Brand for 5th Consecutive Year
Haier is ranked the world's number one major home appliances brand with a 9.7 percent retail volume share, according to the 2013 Global Major Appliances Brand rankings released by Euromonitor International, the 41-year-old global leader in consumer market strategy research. In terms of the manufacturer rankings, Haier gained the top position with an 11.6 percent market share, while Whirlpool and Electrolux remained Haier's strong competitors.

Haier’s 2013 laundry range
Haier, the world’s number one Major Appliances brand, today announces its new 2013 laundry products.

Haier's 2013 cooling range
Haier, the world’s number one Major Appliances brand, today announces the introduction of its 2013 cooling range.

Eye-controlled Gaze TV unveiled by Haier and Tobii
An eye-controlled television has been unveiled at Berlin's IFA trade show.

Haier launches a new generation of Sm@rtAndroid TV
At IFA 2012, Haier,the world’s number one Major Appliances brand*, introduces the new HXT series including ultra-slimAndroid LED televisions and an Android TV smart box. Powered by a Snapdragon S4 Prime Processor highlights include new generation performance and several innovative features.

Haier unveils the C800 series
An LED TV line with an excellent price to quality ratio, even with the largest screen sizes

Discover a range of tablets from Haier: Mini, Maxi or Phone
At IFA 2012, the world’s number one Major Appliances brand* and a dynamic actor in consumer electronics, presents its mobility products for the first time in Europe including a range of Haier-Pad tablets.

Haier showcases ground-breaking new screen technology
Haier, the world’s number one Major Appliances brand*, today showcases the future of white and brown goods as IFA 2012, demonstrating its passion for innovation and design. In Berlin today visitors to the Haier Innovation Zone will glimpse the future of consumer electronics.

Haier launches new Smart TV
In order to offer a better viewing experience for its consumers, Haier has launched a new connected television, boasting many original features.

Haier Ranked The #1 Global Major Appliances Brand For 3rd Consecutive Year -Euromonitor
Haier continues to extend its global brand market share to 7.8%, gaining the top spot in Euromonitor’s Global Major Appliances 2011 Brand rankings for the third consecutive year.

Haier showcases the future of home appliances at CES 2011
Haier, the world’s number one Major Appliances brand for the second year running (Euromonitor, 2010) and one of Newsweek’s 10 Top Innovative Companies, will be showcasing its new ‘Smart Life’ networked devices as well as the Haier Audio product line at Consumer Electronics Show in Las Vegas .

HAIER supports the WWF’s Earth Hour campaign
World’s No. 1 major appliances brand becomes an official sponsor On the 26th of March 2011, the WWF will hold Earth Hour, a worldwide event during which citizens, governments, cities and businesses will turn off their lights for one hour from 8:30 to 9:30 p.m. in the fight against climate change. Haier will support the 4th edition of this campaign, with the aim of educating consumers and encouraging the reduction of energy consumption.

Haier wins the prestigious iF Communication Design Award 2011 for its M300 Series 3D LED TVs
The jury of the prestigious International Design Forum (Germany) has awarded the sought-after iF Communication Design Award 2011 to Haier for its new 3D LED M300 television series, rewarding the revolutionary 3D interface of its future range of connected LED televisions. Since its conception in 1953, this award has served as the recognition of design excellence. A true “seal of quality design,” the iF Design Awards are regarded as the veneration of an exceptionally unique and innovative design.

Haier launches a new range of “Metal Slim” Full HD LED televisions: the H320 series
Quality and design at the heart of the H320 series Always at the forefront of innovation and design, the launch of the H320 line, available in 32 and 42 inches, demonstrates Haier’s desire to be a true innovator in the LED HD TV market. With its Metal Slim design, this TV boasts the use of LED backlight technology, handy for use in dark settings. With a 1920x1080p resolution, discover image quality in High Definition: with even brighter colours this model features SRS TruSurround XT technology for immersion in an unmatched sound environment.

Haier world largest appliances market share
Haier is the world’s NO.1 brand of Major Home Appliance. In November 2010, Euromonitor international, the world’s leading consumer market research agency, released a report revealing that Haier is No.1 brand of major home appliances in the world with retail volume share of 6.1 percent.

Latest Achievements
Haier is the No. 1 brand of Major Appliances in the world for 2009 and 2010 with 5.1% and 6.1% retail volume share respectively*

Haier makes a Higher entrance in Beirut
As part of Haier’s global expansion policy, the company has made a strong venture in Lebanon by appointing Brothers Electronics, member of Antaki GPPK holding as its exclusive distributor in Lebanon. In this occasion, Brothers Electronics held a launching ceremony at Pavillon Royal, Beirut-Lebanon. The launching event was organised in collaboration with Haier and was attended by the Ambassador of the Republic of China in Lebanon Mr. Liu Zhiming, Haier directors, all the dealers in the country and representatives from the Press.

Haier Ranks Number one in Global Major Appliances Brands
The world leading business intelligence firm Euromonitor International has ranked Haier first in its Global Major Appliances Brands 2009 ranking by brand shares (by global brand name), with a retail volume market share of 5.1%, up 0.8 of a point from 2008.